Animal Ambition: An Untamed Desire to Win, or simply known as Animal Ambition is 50 Cent’s fifth studio album, released on June 3, 2014, following up his November 2009 album, Before I Self Destruct. On December 4, 2013, while doing a press run for the launch of his SMS Audio line of headphones and speakers, 50 announced that the album would be released in January 2014. That same month, during an interview with DJ Whoo Kid, 50 stated that he would be releasing Animal Ambition as a mixtape to prepare his since-scrapped album, Street king Immortal: I’m going to drop it in January, it’s a full body of work, I wouldn’t call it a mixtape because it’s a higher grade than the material that I put out on mixtapes. I recorded so many album quality songs that I’m going to put the Animal project out as my viral marketing plan and then it will come out after, Street King Immortal However, on February 20, 2014, it was announced that 50 Cent had left Shady Records, Aftermath Entertainment, and Interscope Records, after a 12-year union, to which he signed himself and G-Unit Records to Caroline Distribution. On that same day, 50 announced that the album would be released on June 3 instead. During the album’s promotion, all eleven tracks were released as singles. In a May 2024 interview with Business News Network, 50 explained about his reasoning as to release every track off the album as singles, stating: I actually decided to create a campaign for the actual record that can sustain the audience. Because it has to sustain your interest for one week until the next song comes, until the next song comes, until the next song comes. And the actual visuals match the song so if you weren’t impressed by the music you’ll understand creatively why it’s the way it is when you see the images. It’s obviously a more complex presentation because you have to be really premeditated. You have to know what each one of your songs are gonna feel like. We only needed to know what three looked like. With three records because we’re only shooting three music videos before you sold millions of records. The adjustments are technology In a rare form of promotion, 50 announced that he would be accepting Bitcoin payments, making him one of the biggest artists to use cryptocurrency for album sales.