In the early 1990s, the West Coast began their rise in challenging the East Coast’s dominance in the rap game, but the South was still being treated like an… outcast. Enter Big Boi and André out of Atlanta’s East Point. They created funk inspired tracks with Organized Noize in the studio known as “The Dungeon,” which produced the Dungeon Family collective. The album sees them show a focus on delivering a high level of lyricism their region wasn’t known for while the themes they speak on mainly deal with life and coming of age in the South as both of them were still teenagers when they worked on it. The album’s lead single, “Player’s Ball,” was originally featured in 1993 on the compilation A LaFace Family Christmas and featured a music video directed by Puff Daddy. The song topped the Billboard Hot Rap Singles chart and also became a Top 40 hit on the Billboard Hot 100 as it went on achieve gold status. The other singles released from the album were the title track and “Git Up, Git Out” featuring Big Gipp and CeeLo Green of the Goodie Mob. The album peaked at #20 on the Billboard 200 album chart on its way to platinum status. This album received mostly positive reviews as it opened the door for the South—and Atlanta in particular—to gain mainstream attention in the hip-hop spotlight. One example of this was when they were recognized by The Source magazine at their 1995 award show as the New Artist of the Year. The New York crowd booed them as they took the stage to accept their award, leading André to respond with his iconic statement: “The South got somethin' to say.”