The Reason is the fourth studio album by English soul/R&B singer Lemar. Eighteen months after the release of his single, “Tick Tock”, Lemar returned in November 2008 with the album’s lead single “If She Knew”. Speaking to the UK R&B writer Pete Lewis of Blues & Soul in November 2008, Lemar explained the thinking behind titling his fourth album The Reason: I called the album The Reason because I wanted it to remind me of the reason why I became a musician in the first place. You know, I think the reason I became a recording artist was because the music I was listening to at the time was inspirational, exciting; it wasn’t obvious… And that’s what I wanted THIS album to be. I wanted to bring out a collection of songs that for me was inspiring, was thought-provoking, was current, and that hopefully came with an exciting, eclectic mix of styles.