Muse’s eighth studio effort Simulation Theory is a concept album that explores the “Simulated Reality”, a hypothesis that defines reality and life as a simulation. The first clue which hinted towards the album title appeared in the “Thought Contagion” music video, where a cassette appeared that was dubbed Emotionality Rush, an anagram for the title. At the premiere of the Drones World Tour film, cinemas gave away badges with letters scattered around the Muse logo, which fans decoded as the new album title.