Views is Drake’s fourth studio album. Drake announced on August 6, 2014 that the title of his next album would be Views From The 6. Drake would shorten it to VIEWS closer to the album release to make it less Toronto-centric, because The 6 is a nickname for Toronto, coming from the city’s two major area codes. The build-up for the album has been bigger than any of his albums, thanks to the long delay between 2013’s Nothing Was The Same and 2016—his longest break between albums to date. In that time, Drake released many singles, including “Hotline Bling,” “Right Hand,” “Summer Sixteen,” “One Dance” and “Pop Style.” Additionally, there were many songs that leaked that were assumed to be made for Views, such as “Can I?” (although this was played on OVO Sound Radio after the leak and is presumed to appear on the album), “Go Out Tonight,” “Controlla” and “Faithful.” Drake talked about the pressure of a long break between albums with W Magazine: Actually, I love pressure! I’m always thinking, How do I top what I’ve done? How do I make this thing stronger? I ask myself, ‘Why does Adele’s album go diamond, and how do I do that? How do I create art that makes minds stretch further?’ I want to give many, many people many, many moments before I’m gone. That’s truly the art of what I do. It’s the only goal. Views also gained extensive hype leading up to the release, thanks to the Meek Mill/Drake beef, which started in July of 2015. Drake’s two diss tracks— “Charged Up” and “Back to Back”—helped build anticipation. In “Back to Back,” Drake mentioned Views, in which he states: I took a break from Views, now it’s back to that, nigga (Six) The beef will likely be continued on Views, as well as on Meek Mill’s Dreamchasers 4, which was rumored to be dropping on the same day as Views, but was later postponed. Drake announced on Episode 14 of OVO Sound that Views would be coming in April. He later announced that April 29 would be the official date on Episode 19 of OVO Sound. Drake spoke about the album on that same episode: It’s something that I’ve been working really hard on, myself and 40… Trying to craft a lifestyle track, a sound for our city. Views From The 6 won’t be a short ting. There’s a lot of music on there. You’ll have your full share of Drake music for the summer and for the year. Forever. He tweeted about the official release date (seen below), which also showcased a Views Trailer. The album is the first album to be released after Drake’s partnership with Apple. Views was an Apple Music exclusive for the first week, following on all other major streaming platforms the week after. Regarding the album title, Drake, according to Songfacts, explained to Zane Lowe: I think the announcement was more than just the album title it was a shift in the city [Toronto] – we saw an opening there. The name took on a life of its own.