Wayne’s seventh LP was his first and thus far only rock-based record. The only straight hip hop track is his collaboration with Eminem, “Drop The World,” which was released as the third single, and has since gone 4x platinum.
Rebirth wasn’t a commercial flop. It peaked at #2 on the US Billboard 200, and went Gold in the US. It was, however, panned by critics, with an aggregate score of just 37 on Metacritic, the lowest of his career.
Much of the guitar work is handled by session musicians, despite Wayne’s attempts to master the instrument. He provides guitar on two tracks, “On Fire” and “Da Da Da.” The album also features him crooning in heavy auto-tune.
Despite the bad reviews, the album isn’t a train wreck. As a rock record, it falls desperately short, and the producers (illustrious though they may be) seem to take a hip-hop approach to the songs. Riffs are looped, and strong structure seems minimal. Wayne actually branches out and introduces a few concept records (“Prom Queen,” “Paradice,” “One Way Trip,” “Drop The World”). It’s an interesting experiment, and the first time a global hip hop icon has dipped this heavily into rock (although André 3000 flirted with it on The Love Below).