Double or Nothing is a full-length studio album starring Detroit rapper Big Sean and Atlanta producer Metro Boomin' released on the 8th of December, 2017. On December 1st, 2017, Big Sean announced that he had a joint project with Metro Boomin', but had no release date. However, a few days later on December 5th, 2017, it was announced that the project would be dropping on December 8th, 2017, along with Metro Boomin' revealing the cover art via his Instagram. Speaking on an interview with Billboard magazine, Metro – who was born in ‘93 – revealed that they are trying to recapture the feeling from that era when “a lot of projects had one producer, maybe two. They sounded more cohesive– better as a whole.” Although the duo has created hits together on songs like “Sacrifices” and “Bounce Back”, most people would not have expected the two to work together in this effort since Big Sean is not an Atlanta artist. On December 6th, 2017, two days before the official release date, LeBron James previewed some track of the album on his Instagram stories, proving once again his important role in promoting and supporting upcoming releases. Double Or Nothing is an acronym for DON, which Big Sean frequently has called himself.